Background

Let's Do It World (LDIW)

A movement that crosses borders and defies religious and cultural differences.

World Cleanup Day is one of the biggest civic movements of our time, uniting 180 countries across the world for a cleaner planet.

This world-changing idea began in the small northern European country of Estonia, in 2008. 50,000 people united to clean up the entire country in just five hours. On that day, a global bottom-up civic movement was born and spread like wildfire around the globe. This captured the imaginations of people worldwide, who were inspired to follow suit with the same ambitious ‘one country, one-day’ formula.
Eleven years later, the simple idea has grown into a global movement with millions of volunteers and charismatic leaders. The simple act of cleaning has become a force that binds together people and groups that would otherwise never dream of working towards the same goal.

Pillars of Success…

Cooperation: we are open to individuals and organizations from the public sector, corporations and civil society who believe that waste does not belong in nature. “If you want to go fast, go alone. If you want to go far, go together.”

Positivity: we look for solutions, instead of pointing fingers. We focus on creating positive change and on finding solutions to “trash blindness”.

Leadership: changes happen in people and through people. Anyone can be a leader and develop as a leader. We are looking to empower a new generation of leaders that aims to create a waste-free world by working locally and cooperating globally.

Technology: we are adding smart tech and engineering ingenuity to motivated volunteer power.

Fun: mobilizing millions of people around the world to clean their communities and have fun while doing it is instrumental to the solution and to the effort to keep our planet clean.

Let’s Do It World has never been purely about cleaning up trash

Our Vision

A clean and healthy waste free planet. We tackle the environmental challenges related to the mismanaged solid waste crisis by mobilizing millions of positive-minded people into coordinated local and global actions.

We see waste as simply a mismanaged resource. Through our activities and campaigns, we aim to create a shift towards better management of resources and inspire towards smarter choices in design, production, and consumption. It also works to raise global awareness and implement lasting changes to end the global waste epidemic, once and for all.

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Day to clean up our planet
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